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How do we tell your story?

Broadly speaking all stories include 5 key components.
And when we begin forming your story, we think and work with these 5 elements in mind.

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The Characters

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These are the lead characters in your story.

Your brand, your customers, maybe even their customers.

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The Setting

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The arena in which your story plays out – it could be a physical setting, but might also be quite abstract.

Choosing between live action and location shoots, animation and CGI lends a unique tone of voice to your story.

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The Conflict

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This is usually the problem or experience that you are the solution or antidote to.

It’s the issue that keeps our lead characters apart, and often builds to the climax of the story.

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The Resolve

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After the conflict, comes the resolve.

The hero of the story.

This is the big brand reveal we've been building up to, pitching you as the solution, and resulting in ‘the happily ever after’.

Everyone loves a happy ending!

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The Plot

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Tying all those elements together is the plot.

The journey of interactions between characters and the experiences of the resolve.

And finally, the introduction to the next chapter - the call to action.

What do you want your viewer to do next?